The changing publishing Meets Web
's the end of publishing? E 'start publishing? Can the book survive the era of the Internet? What is the role of publishing today? Will they live together in paper and digital books, ebooks?
to these questions and more publishers, sociology, communication, booksellers, bloggers, Facebooker, citizen journalists, moderated by the sociologist Alessandra Sannella, have tried to give an answer to "2.0 contemplates," in the round table dedicated to publishing the times the web organized by "the Creattivi" due to acute intuition of its president, solar Alessio Di Addezio, in the splendid Economy City in the Campo Boario former slaughterhouse in Testaccio district of Rome .
A first challenge is to launch Paolo De Nardis, Professor of Sociology at La Sapienza University of Rome, we too have our own Silicon Valley - he said - the stakes are high, but the progressive forces must win because at stake is equality. But who first must place himself in the position of having to accept the challenge of innovation are the institutions. It is convinced Enzo Foschi - Vice-Chairman of Culture of the Region Lazio though - admit - the institutions themselves have often been an obstacle to innovation and innovation in general. The challenge is to have a legislature that guarantees the universality: we are not faced with a battle between tradition and innovation: is "merely" a challenge to opportunity. Beyond tradition and then deny it without. Tradition - as rightly pointed out Alessandra Sanella - tradere comes from the Latin, "to lead". And then the eternal waltz between tradition and innovation solves the essence "oxymoron" of the same etymology keep innovating. And innovation inevitably leads the reader ebook editor James Bruno proudly flaunts as tables of Sinai.
gesture that is collected by Alberto Castelvecchi, President of Publisher Castelvecchi, to reverse: It is not the object itself that matters, but its content. 30,000-year old man change its supports. Needless to mention the eternal process (but the urge to tell readers) that came from the caves to the reader ebook through clay, papyrus, parchment paper until the long-lived. Shapes and supports affect not just our culture. And the publisher has to find the channels best suited to it, must focus primarily on content management. The reference to create and implement. But most of all the stories to be told: Be an editor advanced - states - not just that the book is downloaded. Although the so-called liquid society digital content is the best version of what we mean by the liquid contents. The publisher is a surfer
cognitive be retained by the wave and not to satisfy the current. On the quantity reference in the field - continues Castelvecchi - the e-book has already won. Thinking of the paper, it is experiencing its fair economizing, publishers have realized by now that should not indiscriminatamente.Ma deforested more than the book is becoming superfluous as its impact becomes extraordinary fetish material because of its main components: paper . That in most cases mildew in the basement of the publishers of the 160 books
day they are issued - notes Luisa Capelli, Director of Editorial Meltemi Editore - more than half does not sell a copy and the average time of resistance in the library of a book "ignored" are 40 giorni.Se add to this that, as reported in the Financial Times on 12/08/2009, the United States of 40 million shares in a potential within the library 10 and 33 million may be available for free through "out of copyright" added to "out of print," one wonders what will make us change our habits shuttle you from one medium (the book) to another (the ebook). Ease of use, of equipment and expertise.
skills that Paul Barucca Wunderkammer of literary circles, about the online journals, places in the hands of the post of director: unlike a blog where the text is not published or communicated to a site where it is stored in an online newspaper reliability is given by the figure of a director who ensures the authority of the content and sources. In line with him, Maria Laura Gargiulo, writer and essayist of the drafting committee Edilet: not to risk being trapped in the network without being able to understand, this amount of content, where you can increase both the quality as closely as possible the relationship between publisher and author . Contrary to what is said lately (the reference is addressed to Mario Mazza: "Internet will free us from the editors"), an author is free if tied to a publisher. Free to think its role and its contents, leaving the marketing to those who know how to put in place by conventional methods often do not (the book trailer to viral marketing) - as explained by Alex Jordan of Ninja Marketing - that increasingly accompany not only the promotion of the book but also its genesis. Just think of the paper books created by aggregating web content. Texts so that they will agree for once new and traditional media, which often - as pointed out by Majid Abdel Rahman, Chief of the Commons - still living in a reality of conflict.
A sum up is Daniel Borzillo, editorial director of the publishing house Eboogle: you have to ask themselves how they can change not only how to consume a book through the e-book - and then through the use of hyperlinks and other types of interaction that make the most of multimedia - but also the timing, or the inclination to read a work in a context of time commensurate with our current standard of living. This is to determine whether a work should already be born with a different concept from publishing traditional in terms of duration. The TV series, we think of Lost, have changed the way of developing a story, combining a quality comparable to that of feature films though condensed into a shorter time.
E 'should therefore be - continues Daniela Borzillo - not merely shift content printed on a digital environment but think to bring the contents of ebooks packaged specifically for the different platforms (PC, laptop, reader, etc..) and channels (video, social networks, blogs, etc.)..
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